If you are all set to have a Facebook business page, you must have done research regarding facts and stats. Without a doubt, this platform is the best way to promote your business or brand as it opens your access to more than two billion users who are readily active on Facebook.
presence of your business is definitely going to make an impact as people spend
their most of the time on digital and social platforms and FB is the boss of
all social media sites. Facebook business pages are a very effective way to
engage eyes to your business, so here we are giving you the steps to create a
Facebook business page along with the page optimization tips.
Give a thorough
read to attain massive success with your FB business page.
Steps to Create a Facebook Business
Step 1: Sign-up
you first need to sign-in. If you don’t have a Facebook account, create one.
After logging in the click on “Create” from the top right corner of your
screen. Now on this page, you will be
catered with category options namely “Business or brand” and “community or
public figure”, pick the one that suits your business the most. Choosing the
right category is quite important as it helps the visitors to understand the
nature of your business page. Also, it will become more convenient for users to
find your page. This is the major part of the page overview, so think patiently
“Get started” and enter the page-name and a subcategory for your page. For
example, select “sports”, “fashion”, “finance” etc. Just type the few alphabets
and you will find several options on your screen. By starting with the process
you accept to comply with the Facebook terms and conditions.
Step 2: Add pictures:
Post Profile picture:
In the next
step, you need to post an image for your page and this photo will appear as the
profile picture. The image will speak about your business page and thus
choosing an appropriate image is necessary. Make sure the image you are posting
is an apt match for your business/brand. This will make it easy for the
audience to identify your image. The profile picture will appear along with
your page name in the search results. If you already have a logo for your
business, go with it as the profile picture as logos play a key role in
Add a cover photo:
picture of your page will attract a number of visitors. The cover photo will be
shown prominently on the screen. The cover image must have clearly visible
details of your brand and it should properly convey the personality of your
brand. The dimensions of the cover image will be 820X312 pixels and 640X360
pixels for desktop and mobile respectively. The image must be 400 pixels in
width and 150 pixels in length.
Step 3: Add page description:
To add a short description for
your page, go to the “Settings” from
the upper-right corner of your page, then click on “Page Info” where you will get the option to add the description. This
section is mainly designed to express your brand or business in a brief manner.
Make sure you add a precise description to introduce your page/brand/business.
Do not try to overload this section with words as you will get another option
to add long description lately.
Click Save after adding the description.
Step 4: Create your username:
The username of your account
will be shown in the vanity URL, and this will determine the web address of
your page. To create a username, thoroughly read the guidelines by clicking https://www.facebook.com/help/105399436216001
If you have a well-established business name you
can use it in the username to make it easy to search. After entering the
username, click “OK” to save it.
Step 5: Complete “About” section
It is necessary to update the “About” section of your Facebook page as
it will improve the authenticity of your page. Provide the required details such as:
Other accounts (social accounts)
Every section has its own importance thus needing to
be filled correctly. This section will be your ID card on Facebook and your
audience is going to get an idea about the reliability factor from the “About”
section. You can freely edit the “About” section whenever required. But make
sure the information you add is updated and
contact means are accessible.
“About” section is the place
where you can add the elaborated description for your page. You can add them as
many words you want, along with a picture. To do so, click on “Edit story” and
type the long description.
In order to specify your timing hours and
location, you need to manage the “Edit
page info” tab from “Settings”.
Optimization Tips for Better Page Performance
Create an attractive post
The worth of your page depends upon the
quality and value of the content you are sharing. The post on your page must be
very informative and engaging so that your page can get maximum likes and
followers. So, before inviting people, add something eye-catching to your page.
The post can be the latest news, thoughts of leaders or other relevant content.
Also, if you want to grab more attention,
you can start with an event, discount, product offers, etc.
The first post of your page is very important to fetch a
maximum number of visitors, so post engaging and convincing content so that the visitors stick on. This is the first step
towards making your online presence valuable.
Engage the audience:
After setting up the things appropriately,
start sending an invitation to people to generate a database of potential fans
and customers. Start by inviting family, friends and known ones so that you can
get a certain number of visitors and subscribers. Having a
good number of subscribers will definitely attract FB audience to visit your page.
Share your page dynamically over the
social platforms for maximum promotion. Make attractive logos that include
“Follow us” logos, email, contact number, etc.
Add a call to action button:
Do not miss to add “Call to action” button, there are
plenty of options to choose from. Pick the one which suits your business the
most. It can be:
a booking with you
more about your business
your app or play your game
After selecting the button, you
need to add a resource where this button will redirect the visitors. It can be
“website link” or “shop on your page”.
The “call to action”button is a holy
grail for those who are promoting their business on the page as you may not be
able to provide the complete information on FB page. You can redirect them to your main resource of information and let them
know you entirely. Using this button you can turn your virtual audience to
There is one more in-built
button on your page namely “send message”. This button lets the user contact
you via messenger, you can edit this button the way you want. After setting up
the button, click on “Finish” to
make it live.
Add a pinned post:
If you have something which you
want all visitors to look upon, make it pinned. This way the users won’t miss
that post as it will appear on the top (just below your cover image) whenever
they open your page. So, pinning out the attractive and important posts will
help to grab
the attention of visitors towards it. Just go to the post which you want to
pin, even you can create a new one and then click on the three dots you see on
the top right corner of your post and click on the “Pin to top of the page”.
Promotion on Facebook is a give
and take deal. You need to initiate liking other pages in order to get “likes”
on your page and posts. So, liking the pioneers of your niche and other authentic
pages will definitely help you get more likes and visitors to your page. To create a community of
your own, you need to follow the other as well.
Suppose you are running a cloth
house and you have designed a page for it, you need to like and follow the
other shops’ pages of the area. This way you can track the activities of
already established pages and get new ideas for your own page.
Analyze the settings:
Settings play a pretty
important role in the appearance and visibility of your FB page. Also, it allows you to manage your
page details. Using settings you can check words which are not allowed or
banned on Facebook, the visibility of the page, footfall on the page,
administration rights, and interaction of users with your page. This way you
can track the growth of your page and create a better strategy for improvement.
Settings is a vast tab, in
you will see plenty of options under the Settings menu. Mind it, each and every
option holds importance, so pay proper attention and time to every setting,
understand its effects and make the necessary changes. Optimizing the Settings
can do wonders for your page, so never leave it for later.
To get into the settings just
click in the “Settings” tab from the top-right corner of your page. The menu
bar of settings include:
Templates and tabs
People and other pages
Preferred Page Audience
Page Support Inbox
Review the “Insight” tab
It is important to have the
in-depth knowledge of your page and for this, you need to focus on “Insights”
of your page. This section will help you by informing about the audience and
their tastes. This way you can get an idea about the content which is appealing
audience the most.
“Insight” will describe the
overall performance of your page, along with stats and demographics of the engagement. This way
you can track the number of visitors you are reaching and how can you improve
your reach. Also, it will give you an overview of the performance of each post.
You will get the real-time data
for the number of visitors clicking on “call-to-action” button, visiting your website or viewing
your phone number and email address. The data will be divided by country, age,
gender, city, and device for a better judgment.
Link your page with other web pages:
Creating backlinks will help
you grow faster, and improve the rank of your page in search engine.
You can share your FB page on
other websites that you own. Also, you can share it on others’ websites but that must be relevant to your page. Creating
authentic and quality backlinks give a drastic
boost to your page ranking and thus engaging more audience.
Verify your page:
Getting verified on Facebook
will enhance your credibility and authenticity over the web. No matter if you are a local
brand or a high-end one, the verification badge will determine your legitimacy.
Moreover, people feel more comfortable to deal with a verified business or
The requirements to get a blue
verification badge for your FB business page is:
A cover photo
A profile photo
A genuine name as per the guidelines of FB
Content on the profile
“Follow” button enabled
To verify your business page,
you can use two ways i.e. verify using the phone number and verify with a
document. Both methods are given below
in a step-by-step manner:
Verify with phone number:
Go to the Settings menu
In the “General” menu, select Page verification and then click
Tap “Verify the page”
Click on “Call me now”
and enter the registered phone number
Enter the code you receive on call
Click “Continue” and you are now verified
Verify using a document:
Click on “General” tab and then
“Verify this page”
On the next screen, select “Verify
this Page with documents instead”
Now upload a document such as a utility bill,
phone bill, business card/license, tax file, certificate of formation or
articles of incorporation
Jenny is an enthusiastic technical writer, who is always on the toes to perform research and development for various technical topics and find ways to help users through her writing. She keeps finding the new and latest topics which every user must be aware of. Also, she is a social media expert and her expertise are evident in her writing.