The Simplest Way to Create a Facebook Business Page

If you are all set to have a Facebook business page, you must have done research regarding facts and stats. Without a doubt, this platform is the best way to promote your business or brand as it opens your access to more than two billion users who are readily active on Facebook.

The online presence of your business is definitely going to make an impact as people spend their most of the time on digital and social platforms and FB is the boss of all social media sites. Facebook business pages are a very effective way to engage eyes to your business, so here we are giving you the steps to create a Facebook business page along with the page optimization tips.

Give a thorough read to attain massive success with your FB business page.

Steps to Create a Facebook Business Page:

Step 1: Sign-up

To start, you first need to sign-in. If you don’t have a Facebook account, create one. After logging in the click on “Create” from the top right corner of your screen.  Now on this page, you will be catered with category options namely “Business or brand” and “community or public figure”, pick the one that suits your business the most. Choosing the right category is quite important as it helps the visitors to understand the nature of your business page. Also, it will become more convenient for users to find your page. This is the major part of the page overview, so think patiently before choosing.

Click on “Get started” and enter the page-name and a subcategory for your page. For example, select “sports”, “fashion”, “finance” etc. Just type the few alphabets and you will find several options on your screen. By starting with the process you accept to comply with the Facebook terms and conditions.

Step 2: Add pictures:

1. Post Profile picture:

In the next step, you need to post an image for your page and this photo will appear as the profile picture. The image will speak about your business page and thus choosing an appropriate image is necessary. Make sure the image you are posting is an apt match for your business/brand. This will make it easy for the audience to identify your image. The profile picture will appear along with your page name in the search results. If you already have a logo for your business, go with it as the profile picture as logos play a key role in promotion.

2. Add a cover photo:

The cover picture of your page will attract a number of visitors. The cover photo will be shown prominently on the screen. The cover image must have clearly visible details of your brand and it should properly convey the personality of your brand. The dimensions of the cover image will be 820X312 pixels and 640X360 pixels for desktop and mobile respectively. The image must be 400 pixels in width and 150 pixels in length.

Step 3: Add page description:

To add a short description for your page, go to the “Settings” from the upper-right corner of your page, then click on “Page Info” where you will get the option to add the description. This section is mainly designed to express your brand or business in a brief manner. Make sure you add a precise description to introduce your page/brand/business. Do not try to overload this section with words as you will get another option to add long description lately.

Click Save after adding the description.

Step 4: Create your username:

The username of your account will be shown in the vanity URL, and this will determine the web address of your page. To create a username, thoroughly read the guidelines by clicking https://www.facebook.com/help/105399436216001

If you have a well-established business name you can use it in the username to make it easy to search. After entering the username, click “OK” to save it.

Step 5: Complete “About” section

It is necessary to update the “About” section of your Facebook page as it will improve the authenticity of your page. Provide the required details such as:

1. Category
2. Name
3. Username
4. Start date
5. Business types
6. Mission (of page)
7. Enter phone number
8. Messenger address
9. Email address
10. Enter website
11. Edit Other accounts (social accounts)

Every section has its own importance thus needing to be filled correctly. This section will be your ID card on Facebook and your audience is going to get an idea about the reliability factor from the “About” section. You can freely edit the “About” section whenever required. But make sure the information you add is updated and contact means are accessible.

“About” section is the place where you can add the elaborated description for your page. You can add them as many words you want, along with a picture. To do so, click on “Edit story” and type the long description.

In order to specify your timing hours and location, you need to manage the “Edit page info” tab from “Settings”.

Optimization Tips for Better Page Performance

1. Create an attractive post

The worth of your page depends upon the quality and value of the content you are sharing. The post on your page must be very informative and engaging so that your page can get maximum likes and followers. So, before inviting people, add something eye-catching to your page. The post can be the latest news, thoughts of leaders or other relevant content.

Also, if you want to grab more attention, you can start with an event, discount, product offers, etc.

The first post of your page is very important to fetch a maximum number of visitors, so post engaging and convincing content so that the visitors stick on. This is the first step towards making your online presence valuable.

2. Engage the audience:

After setting up the things appropriately, start sending an invitation to people to generate a database of potential fans and customers. Start by inviting family, friends and known ones so that you can get a certain number of visitors and subscribers. Having a good number of subscribers will definitely attract FB audience to visit your page.

Share your page dynamically over the social platforms for maximum promotion. Make attractive logos that include “Follow us” logos, email, contact number, etc.

3. Add a call to action button:

Do not miss to add “Call to action” button, there are plenty of options to choose from. Pick the one which suits your business the most. It can be:

• Make a booking with you
• Book now
• Contact you
• Learn more about your business
• Shop with you
• Download your app or play your game

After selecting the button, you need to add a resource where this button will redirect the visitors. It can be “website link” or “shop on your page”.

The “call to action”button is a holy grail for those who are promoting their business on the page as you may not be able to provide the complete information on FB page. You can redirect them to your main resource of information and let them know you entirely. Using this button you can turn your virtual audience to real-time customers.

There is one more in-built button on your page namely “send message”. This button lets the user contact you via messenger, you can edit this button the way you want. After setting up the button, click on “Finish” to make it live.

4. Add a pinned post:

If you have something which you want all visitors to look upon, make it pinned. This way the users won’t miss that post as it will appear on the top (just below your cover image) whenever they open your page. So, pinning out the attractive and important posts will help to grab the attention of visitors towards it. Just go to the post which you want to pin, even you can create a new one and then click on the three dots you see on the top right corner of your post and click on the “Pin to top of the page”.

5. Like others

Promotion on Facebook is a give and take deal. You need to initiate liking other pages in order to get “likes” on your page and posts. So, liking the pioneers of your niche and other authentic pages will definitely help you get more likes and visitors to your page. To create a community of your own, you need to follow the other as well.

Suppose you are running a cloth house and you have designed a page for it, you need to like and follow the other shops’ pages of the area. This way you can track the activities of already established pages and get new ideas for your own page.

6. Analyze the settings:

Settings play a pretty important role in the appearance and visibility of your FB page. Also, it allows you to manage your page details. Using settings you can check words which are not allowed or banned on Facebook, the visibility of the page, footfall on the page, administration rights, and interaction of users with your page. This way you can track the growth of your page and create a better strategy for improvement.

Settings is a vast tab, in other words, you will see plenty of options under the Settings menu. Mind it, each and every option holds importance, so pay proper attention and time to every setting, understand its effects and make the necessary changes. Optimizing the Settings can do wonders for your page, so never leave it for later.

To get into the settings just click in the “Settings” tab from the top-right corner of your page. The menu bar of settings include:

1. General
2. Messaging
3. Templates and tabs
4. Post attribution
5. Notifications
6. Messenger platform
7. Page roles
8. People and other pages
9. Preferred Page Audience
10. Authorizations
11. Branded content
12. Instagram
13. Featured
14. Crossposting
15. Page Support Inbox
16. Payments
17. Activity
7. Review the “Insight” tab

It is important to have the in-depth knowledge of your page and for this, you need to focus on “Insights” of your page. This section will help you by informing about the audience and their tastes. This way you can get an idea about the content which is appealing audience the most.

“Insight” will describe the overall performance of your page, along with stats and demographics of the engagement. This way you can track the number of visitors you are reaching and how can you improve your reach. Also, it will give you an overview of the performance of each post.

You will get the real-time data for the number of visitors clicking on “call-to-action” button, visiting your website or viewing your phone number and email address. The data will be divided by country, age, gender, city, and device for a better judgment.

8. Link your page with other web pages:

Creating backlinks will help you grow faster, and improve the rank of your page in search engine.

You can share your FB page on other websites that you own. Also, you can share it on others’ websites but that must be relevant to your page. Creating authentic and quality backlinks give a drastic boost to your page ranking and thus engaging more audience.

9. Verify your page:

Getting verified on Facebook will enhance your credibility and authenticity over the web. No matter if you are a local brand or a high-end one, the verification badge will determine your legitimacy. Moreover, people feel more comfortable to deal with a verified business or brand.

The requirements to get a blue verification badge for your FB business page is:

1. A cover photo
2. A profile photo
3. A genuine name as per the guidelines of FB
4. Content on the profile
5. “Follow” button enabled

To verify your business page, you can use two ways i.e. verify using the phone number and verify with a document.  Both methods are given below in a step-by-step manner:

Verify with phone number:

1. Go to the Settings menu
2. In the “General” menu, select Page verification and then click “Edit”
3. Tap “Verify the page”
4. Click on “Call me now” and enter the registered phone number
5. Enter the code you receive on call
6. Click “Continue” and you are now verified

Verify using a document:

1. Click on “General” tab and then “Verify this page”
2. Hit Edit
3. On the next screen, select “Verify this Page with documents instead”
4. Now upload a document such as a utility bill, phone bill, business card/license, tax file, certificate of formation or articles of incorporation
5. Wait till the verification completes
6. Your page is now verified.

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