A Comprehensive Guide to Facebook Live

Facebook doesn’t need any introduction as everyone is aware of this social media giant. It allows users to create profiles, upload photos and videos, send messages, keep in touch with friends, family, and colleagues. It is globally famous and also available in 37 different languages.

Facebook has many incredible features that engage users throughout the day. The latest addition to the features list is Facebook live streaming. Taking inspiration from Periscope, Facebook launched Facebook live feature.

What is Facebook Live?

Facebook live is the latest feature launched by the social media giant. This feature allows users to go live on Facebook with the help of a camera on a computer or mobile device. Moreover, users can choose whom to show this live streaming of video. However, in the initial stage, it was limited to the celebrities, but now this feature of Facebook is accessible to every active profile or page.

As we know Facebook is free to use, simple, fun and easy to use the platform to reach the maximum audience. Facebook live stream has made it more effective to communicate with fans and followers in real time.  

Facebook streaming is a simple concept, but it has many small things that marketers need to learn to optimize this platform. However, our guide will teach you all the essential tricks by which you can engage and reach the maximum audience for your live videos.

How to Use Facebook Live?

Facebook Live feature is designed for mobile uses only. But now Facebook pages are privileged to use this feature on mobile as well as on the desktop. Here below we will briefly explain how to use Facebook live from mobile and desktop. Have a look:

  1. First, open your Facebook profile
  2. Go to the Facebook wall stating “Write something here…” and click on it

  3. Now there will be various options pops out, now choose the Go Live option
  4. facebook

  5. Give Facebook access to use your camera and microphone.

  6. Before going live choose the audience and write a click-worthy description of the video

  7. Select privacy and posting settings

  8. Tag friends and select your location

  9. Now tap on the blue button “Start live Video”

  10. You will be live on Facebook with your audience or followers; you can easily interact with them and answer their comments.
  11. You can finish the video by tapping on Finish

Go on Facebook Live From Desktop

If you have a Facebook page, you can also go live on Facebook using a desktop computer. Going live with desktop is very different from going live with mobile device. So, follow underneath steps to go live:

  • Go to your Page, you will see the Live broadcast option on top of the Facebook page wall.
  • Click on the menu option to “See All,” and click on “Start a Live Video.”
  • Write a captivating description of your video
  • Now Facebook will ask for your permission to use the computer’s camera and microphone.
  • Give a final view of your description and video before it goes live.
  • Press “Go Live” to start.
  • The broadcast will seem in the News Feed and on your Facebook Page’s Timeline, where you can interact with your page audience or followers.

How Does Facebook Live Work?

On the ground, Facebook Live is a simple feature that allows users to share their live moments with friends and  followers. Just By tapping the live stream symbol, you can begin broadcasting live video from your phone; also you can write a description of the event. After done with the broadcasting you can end the video by tapping on the “Finish” button. The time limit for broadcasting is 30 minutes; Moreover, you can choose the audience for your live event.

However, there are other similar products are available for live-streaming in the market like Periscope and Meerkat. But the key difference which makes Facebook live best among others is; its ability to retrieve the video at any time. Facebook Live videos persist on the timeline as long as you want. On the other hand, Periscope only remains on the servers for 24 hours. According to AdWeek (famous advertising publication in the USA), Facebook live videos get the 3x higher engagement than other videos. Moreover, it is received 5x more engagement than basic Facebook posts and photos.

How Do I Find Facebook Live Videos?

Users can find live videos in their news feeds. In order to get notification from the person for example, if you follow your favorite celebrity on Facebook and want to get notified whenever he/she goes live, you just need to tap on the red “Live Subscribe” button. Whenever your celebrity goes live you will be notified by Facebook.

Tips for using Facebook live

  • First, try to test live video by using the “Only me” privacy setting.
  • Keep your live videos with other Facebook posts.
  • Keep your introduction as simple as possible.
  • Make the video visually appealing.
  • Make it natural.
  • Don’t worry about blunders or stumbles.
  • Appeal viewers to Like and share the video.
  • Involve with commenters, replies to their comments and mention their names.
  • Caption your video in the comments segment.
  • Tell viewers to subscribe to the Facebook Live notifications.
  • Length of your broadcast should be a minimum of 10 minutes
  • Never forgot to say goodbye or thank you speech before ending your video.
  • Later add a link to the description box.

As per the recent survey of Facebook, it is found out that, there have been more than 3.5 billion live broadcasts, made by Facebook users. About two billion people have watched a live broadcast —that is more than one-fourth of the whole populace of the world.

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