How Is the COVID-19 Pandemic Impacting Search Traffic in Different Industries and What Should Be the Appropriate SEO Response?

The coronavirus pandemic that is raging across most of the countries of the world has already had a devastating impact on the economy. While the majority of business is operating well below optimal levels due to lack of demand, some others are seeing renewed interest. Virtually every SEO is now trying to figure out the impact of the epidemic on key SEO metrics. As may be evident, each industry is being affected in a different way due to the difference in search behavior. As is evident, SEOs will also have to respond to the dynamic situation accordingly. Some ways in which the epidemic is impacting SEO metrics and what can be an appropriate response:

Traffic to E-commerce Platforms Selling Essential Items Spiking 

Everyone must have noticed the huge spike in traffic to e-commerce websites especially those that sell essential items like handwashes, sanitizers, floor cleaners, toilet paper, thermometers, and other health and hygiene items that are in huge demand currently. Due to the surge in demand, many items are also not easily available, which has given rise to search terms like “hand sanitizer near me”, “toilet paper near me”, etc. On the other side, the demand for non-essential items like home décor, luggage, furniture, etc. has bottomed out. There has also been a rise in searches for items that people are seeking to substitute their normal consumption like office chairs for working at home, home fitness equipment because the gyms are closed. 

Since the demand has shifted to products with which people can try to deal with the coronavirus, e-commerce platforms can think about creating a new segment of pages for listing the products that are currently in high demand based on the traffic data. It is important to crawl those pages often for errors and monitor the log files to make sure that search engine bot errors are not being served. Most importantly, SEOs should keep a strict watch on the query data to ensure that the pages have the content to fulfill the current search intent of visitors.

Surge in Traffic to Health and Wellness Websites

The personal health niche has always witnessed a fair degree of volatility due to the many fads as well as health issues that suddenly seem to crop up. The COVID-19 pandemic has resulted in a huge surge in traffic to health and fitness sites with people trying to find information on how to stay safe as well as buy personal protective equipment and hygiene products. There is also a lot of interest in finding out what the symptoms of the disease are and how to take preventive measures, including natural remedies. There seems to be fewer queries on popular topics like weight loss, intermittent fasting, etc. As per, the fitness industry valued at $94 billion is being compelled to reinvent itself on account of the coronavirus pandemic. Some studios like Modo Yoga that is known to have locations in France, Canada, Australia, and the U.S.A. have started providing free classes for everybody on Instagram Live.

SEOs will do well to strive for authoritativeness and expertise in the content they post to be able to gain the trust of their target audience because it is very important that they give factual and correct information at this crucial juncture regarding the information on how to tackle the coronavirus crisis. 

Slight Increase of Traffic to Recipe Websites

With more people being forced to eat at home instead of dining out, there has been a little increase in the traffic to recipe websites. People are trying to figure out what can be made conveniently at home with the limited groceries they may have been able to get. These websites are likely to be more popular with the passage of time if the current situation continues and restaurant and food delivery services remain shut or operate below capacity.

SEOs can try to make their recipes more visible on the search engine results page by using structured data to showcase their offers so that they are able to capitalize on the increased demand for home-cooked food recipes. A good idea would be to create special sections on recipes that use ingredients that are easily available or use a fewer number of ingredients to make life easier for users. If you need help with content creation and alignment, you can undertake search engine optimization by Social Market Way, a leading digital marketing SEO agency. 

Huge Disparities in Traffic in the Travel Sector

It will be easy to assume that due to travel restrictions and concepts like social distancing, travel websites would be taking a big hit, however, many different kinds of behavior are being witnessed depending on the niche the website is addressing. In the initial days, there had been a huge surge in traffic to the sites that book flights as people rushed to reschedule or cancel their bookings as well as try to get refunds. There is also a sharp spike in searches for cheap flights because a lot of people assume that with the spate of cancellations, most airlines would be discounting their fares significantly. However, queries for hotels, bed-and-breakfast joints, cruises, adventure sports, destination weddings, etc. have witnessed a sharp decline.

Most companies in the travel sector would do well to focus their efforts on providing timely and efficient customer support, travel advisories, and managing their reputations instead of new customer acquisitions. SEOs will be able to assist by keeping a close watch on the query trends to spot shifts in the audience demand and using the information to realign their support and public relations activities. 

News Website Traffic Witnessing a Sharp Spike

As the number of cases and fatalities mount across the world and the lives of people are thrown into complete disarray, it is not surprising that people forced to stay at home are increasingly turning to news publishing websites to understand what is happening all over the world and in particular, in their state and region. As a result, there has been a massive surge in traffic to news publishing websites as users try to satiate their hunger for updates across a large number of issues, right from the latest statistics to the impact on the stock exchange.

SEOs working in the news publishing sector can do their bit by keeping a strict watch on their log files to ensure errors are not being served on the AMP pages, monitor web pages by the date of publishing to ensure that that the new pages are being crawled by the search engine bots. They can also use the search data to understand the topics that are trending at any given point in time as well as coordinate content with a long shelf life to compensate for the volatility in the news.


As is evident, the impact of the coronavirus is different across industries; in some, it has had a negative impact while in others, there has been a surge of interest. SEOs will need to understand how the search traffic has undergone a change and react appropriately with tactics that will help them to refocus on the changing needs of their target audiences. At a time when there may be pressure on advertising budgets, realigning SEO with the demands of the audience can ensure businesses survive and even thrive amidst this flux.

Add a Comment

Your email address will not be published. Required fields are marked *

EJ Dalius Reveals Some Small Business Ideas for Aspiring Startup Entrepreneurs

These days, many young men and women dream of ditching the 9-5 job and kick-start their small business. It is ...
Read More

SQL Server Consulting–Never Wait For Mistakes to Surface with Your SQL Servers

SQL servers are crucial for the development and growth of a business. Most business owners often take these servers for ...
Read More
Buy Followers on Instagram

The Kinds of Content that can help you Buy Followers on Instagram

The pattern of uploads on Instagram has changed in the past few months. Things have undergone an intense transformation because ...
Read More
Social Marketing Stratagem

Reasons Why Now Is the Best Time to Include TikTok in Your Social Marketing Stratagem

Any marketer worth his salt will tell you that you can only get so far being a follower. Being a ...
Read More
DevOps in Salesforce

A Sneak Peek into the Role of DevOps in Salesforce

In the business scenario, the use of CRM is now widely extensive. Thanks to cloud computing, CRMs like Salesforce help ...
Read More
candy boxes wholesale

Which Candy Flavors Are Most Liked by Kids

Treats packaged in creatively designed candy boxes are always loved by consumers of all groups, especially children. The demand in the market ...
Read More

Blessing or Curse? The Age of Mobile Apps in the Healthcare Industry

It won’t be incorrect to say that we are officially living in the age of the pandemic. While we all ...
Read More

Learning About The Types Of Heavy Duty Tarps Before Making A Purchase

People look for tarps to cover some important items which are primarily placed outdoor. If you don’t have a garage ...
Read More

Common Instagram Graphic Design Mistakes Newbies Should Take Care to Avoid

As everyone knows, the entire purpose of design on an Instagram post is to cut through the clutter of a ...
Read More

Ways to Promote Your Business and Brand With Vinyl Decals

Most organizations and business houses are continually looking at ways to promote their business. One of the best tools for ...
Read More

Fixing My Computer On My Own Or Should I Take The Help Of Professional

Should I Fix My Computer On My Own? The reply is yes why not. Of course, you need to have ...
Read More

Benefits Associated With Buying The Refurbished Servers

All those people who are associated with the field of information technology and other related services require servers for their ...
Read More

Always Buy Watches from an Authentic Seiko Singapore Dealer for Ultimate Benefits

Are you a diver who desires to wear a watch that is fantastic and sleek? Then there is good news ...
Read More

Discount Brokers In India – Providing Limited Services At Low Brokerage Rates

Stockbrokers are known for providing various services that help investors in making informed decisions regarding stock market investment. Discount brokers ...
Read More

A useful step-by-step guide to building your Magento Store

Customer engagement and interaction are key when you plan to build your eCommerce store for your online business. Magento eCommerce ...
Read More

Optimizing your Instagram Account to Skyrocket Business and Sustain Revenue

The number of companies incorporating IG Marketing into their brand strategy has increased leaps and bounds. While well over half ...
Read More

QuickBooks Connection Diagnostic Tool

If you are wondering what this tool might be going to do? Then to let you know, this is a ...
Read More

Work According To the Top Three Ranking Signals of Instagram for Better Engagement

The Instagram algorithm keeps on changing constantly and therefore it is important for you, as a marketer, to know how ...
Read More

Top Kodi 17 Builds in 2020 to Enjoy Television Streaming

Kodi builds now available in plenty, and many developers are publishing their own Kodi builds too. However, there are many ...
Read More

How Is the COVID-19 Pandemic Impacting Search Traffic in Different Industries and What Should Be the Appropriate SEO Response?

The coronavirus pandemic that is raging across most of the countries of the world has already had a devastating impact ...
Read More

How to Manage Printer Rights?

Printers are one such technical device that are easy to use but difficult to manage. Printer security needs to be ...
Read More

How to Fix Ghost Printing in HP?

When it comes to printing professional documents inside an office and workplace, an issue which trouble the most is Ghost ...
Read More

AOL Desktop Gold- Download, Install and Uninstall

AOL Gold is an outstanding desktop-based software developed by AOL. Inc. It is packed with effective features such as personalized ...
Read More

Unlock Yahoo Account with Simple Tactics

Yahoo is one such email service provider that set up everything in a hierarchical manner. A little meddling in its ...
Read More

How to Resolve AOL Desktop Gold Won’t Open Issues in the System

Is AOL Desktop Gold giving you a hard time and won’t open when you are in desperate need to access ...
Read More

Black Screen While Booting Your HP Laptop? Here’s How to Repair It

If you are the one who is having Black Screen on your HP laptop when booting the system, you might ...
Read More
How to Change Yahoo Password

Change Your Yahoo Password Before It’s Too Late

A Password is key to your protection over the web. Every web platform usually asks you to keep a password ...
Read More

Yahoo Email is Not Going to Inbox? Try This solution

Yahoo is an extremely productive email platform that is apt for sending, receiving, and managing messages. It is one of ...
Read More
Fix HP sound driver issue

A Practical Solution to HP Sound Driver Issues

HP computing devices are doing amazing in terms of performance nowadays and thus preferred by millions of users across the ...
Read More
HP wireless printer connection failed

How to Fix Failed Wireless Connection with HP Printers

HP wireless printers enable hassle-free printing as you don’t need to connect the printer to the computer through any wires ...
Read More
HP printer driver is unavailable on Windows 10

An Ultimate Fix to HP Printer Driver is Unavailable on Windows 10

Without the right set of drivers, you cannot make the best use of your HP printer as it would not ...
Read More
Yahoo Error Code 475

Solution To: Error Code 475 – Suspicious Activity Was Detected on Your Account

This error can be found on various occasions during the use of the Yahoo mail account. Error Code 475 – ...
Read More
Facebook Marketplace

Facebook Marketplace: How It Works

The Facebook marketplace has become the top-selling space defeating e-bay and other counterparts. Users are now looking at FB more ...
Read More
Gmail account recovery

Gmail Account Recovery- Reset Your Forgotten Password

Password is the key to privacy and once it is lost, the urge to recover it arises. Also, to maintain ...
Read More
Delete or Deactivate Facebook

Confuse Amid Facebook Deactivation or Deletion? Read this Carefully

There are numerous reasons that ask you to take a break from Facebook. It is easy to close your FB ...
Read More

Top 7 Home Printers Of 2019: For A Smart Selection

Printers are not only a corporate thing but much needed in the household to carry out the daily printing tasks ...
Read More

Secure Ways to Recover A Forgotten AOL Password

Recovering your AOL password starts with a simple trick i.e. checking your browser as most of the browsers have the ...
Read More

Cannot Log in to Facebook? Must Read This

There could be a number of reasons which can keep you from accessing your Facebook account. Whether you have lost ...
Read More

Effectively Block Spam on Yahoo

Spams messages usually consist of unwanted content such as product purchase links, request for monetary help from unknown people, brand ...
Read More
hacked yahoo account

Yahoo Account Recovery: Easy Ways to Recover Hacked Yahoo Account

Having an email account is a must these days as it allows easy communication within an instant. But imagine the ...
Read More

The Simplest Way to Create a Facebook Business Page

If you are all set to have a Facebook business page, you must have done research regarding facts and stats ...
Read More

Yahoo Access key: How to Use it for Better Security and Convenience

Yahoo is improving its mailing platform with every passing day and the introduction of Yahoo access key is the proof ...
Read More

A Comprehensive Guide to Facebook Live

Facebook doesn’t need any introduction as everyone is aware of this social media giant. It allows users to create profiles, ...
Read More

What Are Potential Ways to Recover Yahoo Password?

Yahoo has always been one of the top choices when it comes to using an email service. It offers one ...
Read More

Everyone Should Know These 7 Brilliant Tips to Avoid Facebook Jail

Facebook marketplace is a potent place to promote your business and brand. Using Facebook for entertainment is an entirely different ...
Read More

Create A Yahoo Mail Account In No Time

Yahoo is not only a webmail service provider but a hub to various other web services ranging from maps to ...
Read More

5 Easy Measures to Mitigate Identity theft From Facebook

Identity theft and KYC Compliance are two of the most trending topics in today’s regulatory landscape. Individuals and companies perceive ...
Read More
how to enable my disabled facebook account

Authentic Way to Recover Disabled Facebook Account

Your Facebook account is crucial and thus disabled account can be a nightmare. Nevertheless, it can be recovered using the ...
Read More

Top 5 Facebook Hacks to Prove Yourself a Pro

Facebook has a massive database for being a standout social media platform. You can spend hours on FB without getting ...
Read More

A Complete Guide to HP Printer Assistant

HP printer assistant is an inbuilt program which comes in every HP printer and is controlled by the Windows operating ...
Read More

Call Us Now: